Do you have a nagging feeling that your pharma multi-channel marketing isn’t quite where it should be? Well, we’re here to help pharma brand marketers get a handle on their multi-channel marketing maturity.
This Assessment Tool will allow you to cut through to the detail and produce your very own MCM Maturity Profile.
Within 3 minutes you’ll gain valuable insights about your strengths and weaknesses across six multi-channel marketing dimensions — Strategy, Media, Content, Data & Analytics, Martech and KPIs.
The Assessment Tool is based on our healthcare marketing experience and three of our hugely popular models:
Which of the following approaches do you use to reach your audience?
Which of the following formats do you currently use to produce content?
Which of the following values does your content provide?
How do you currently provide personalised content?
Which of the following martech do you currently deploy?
Which of the following KPIs do you regularly use?