The Pharma Multi-Channel Marketing Maturity Assessment Tool.

The Pharma MCM Maturity
Assessment Tool .

Research & Insights

Which of the following do you use to get an understanding of your current situation and options?

 

Brand Strategy

When thinking strategically about branding products, which of the following do you utilise?

 

Customer Experience (CX) Strategy

Which of the following do you use to improve customer experience? A customer could be an HCP or a consumer for OTC products.

 

Comms Strategy

Which of the following approaches do you use to reach your audience?

 

Owned Media

Which of the following owned media channels do you use?

 

Earned Media

Which of the following earned media channels do use?

 

Content Formats

Which of the following formats do you currently use to produce content?

 

Content Value

Which of the following values does your content provide?

 

Content Personalisation

How do you currently provide personalised content?

 

Data & Analytics

How is data and analytics currently used within the marketing function?

 

Martech

Which of the following martech do you currently deploy?

 

KPIs

Which of the following KPIs do you regularly use?